It should come as no surprise that 94% of buyers now search for homes online, often starting to look long before they are ready to buy. When it came to actually buying a home last year, 80% of buyers found their home through Internet search engines or their real estate agent (mainly via the MLS, which is also Internet based). Other sources were house signs and open houses, builders, and personal connections. Print ads, which once dominated real estate marketing, brought in only 1% of buyers in 2013.
Information buyers found most helpful was overwhelmingly photos and detailed property information, followed by virtual video tours, interactive maps and neighborhood information.