There are so many different logos and acronyms and names for different real estate designations that you can get lost in the sea of them… even I have a hard time remembering what all of them mean! Bottom line is, it means course work has been completed in certain areas of specialization… some awards have been received for the work done… and we belong to professional organizations.

Here is an explanation of the logos above, moving left to right, row by row…

National Association of REALTORS®

The National Association of REALTORS® (NAR) is America’s largest trade association, representing over 1.2 million members and providing a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.

The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.

ABR – Accredited Buyer Representative

The Accredited Buyer’s Representative (ABR®) designation is the benchmark of excellence in buyer representation. Earning this coveted designation demonstrates to peers and consumers your commitment to providing outstanding service for real estate buyers. When you work with an ABR you’ll be working with someone who has gone the extra mile by completing specialized training in delivering the best in buyer-representation services. You will be served, not sold… your interests become their interests. Plus, a REALTOR® who has an ABR® designation also has an established track record, with proven experience in representing the concerns of homebuyers.


The Best Real Estate Professionals in Minnesota list, compiled annually by Minnesota Monthly magazine, includes real estate, mortgage, and insurance professionals in the state who simplify the process of buying or selling a home, work hard to protect valued assets, and not only know and understand the market, but know and understand their clients.

Professional were nominated by responses from over 15,000 home buyers, subscribers and industry peers based on customer service, market knowledge, integrity, communication, negotiation, post-sale service, and overall satisfaction.

SRES  – Senior Real Estate Specialist

Seniors Real Estate Specialists® or SRES® designees are REALTORS® qualified to address the needs of home buyers and sellers age 50+. By earning the SRES® Designation, they have learned and demonstrated the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions in relocating, refinancing, or selling the family home.

CRS – Certified Residential Specialist

Certified Residential Specialists (CRS) have met certain educational and professional requirements. The CRS Designation signals to consumers and other real-estate professionals that these agents are among the best of the best.

RE/MAX Hall of Fame

The Hall of Fame Award is given to RE/MAX Sales Associates who have earned in excess of $1 million in paid commissions within the RE/MAX System.

NAR’s Green Designation

NAR’s Green Designation is the only NAR conferred real estate designation for agents looking to learn about issues of energy efficiency and sustainability in the various facets of real estate. REALTORS holding a Green designation have been provided with a comprehensive understanding of what it means to go green and the concerns of consumers seeking green knowledge about real estate.


The Twin Cities’ best for facilitating the home buying process based on client satisfaction.

The Super Real Estate Agents list is compiled yearly by Twin Cities Business and Mpls.St.Paul Magazine. All Super Real Estate Agents have been evaluated based on overall client satisfaction and whether a consumer would highly recommend them to a friend.

PSA – Pricing Strategy Advisor

Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives. REALTORS with PSA certification have received training to enhance skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.

RE/MAX Platinum Club

The Platinum Club Award is given to RE/MAX Sales Associates whose paid commissions in a given year totaled $250,000 to $499.999.

CNE – Certified Negotiation Expert

The CNE designation is earned by attending two days of professional negotiation and representation classes offered by the Real Estate Negotiation Institute.


Real estate agents earn the Old Home Certified designation by completing and exclusive continuing education program through the Preservation Alliance of Minnesota. With classes on architecture of Minnesota, understanding historic districts, marketing older homes and much more, the Old Home Certified designation gives area real estate agents an educated edge in serving their buyers and sellers of vintage homes.


About Sharlene Hensrud

I love what I do! Highly insightful, analytical and creative, there is nothing I love more than helping you find the right solution for your real estate transition. My mission is to serve my clients with honesty and integrity, exceeding their expectations in service and support… and to help others by donating a portion of every transaction to Habitat for Humanity.

Related Posts

The key to finding the right home for you

The key to finding the right home for you really starts with listening… Listening to your hopes and dreams about what you are looking for in a home and neighborhood Not just size and amenities, but consciously thinking about how you will live in the space and what kind of space will nurture you and.

Read More

Biggest Complaint about Realtors

Did you know that the biggest complaint about Realtors has nothing to do with competency? The biggest complaint is poor communication! It never ceases to amaze me when our broker says the number one reason clients call him is they can't get in touch with their agent…or when clients tell me the reason they chose.

Read More

Study confirms RE/MAX agents sell more homes

According to a recent study of real estate buyers and sellers, RE/MAX agents have sold more homes than than any competitor in the United States since 1997. In 2012, RE/MAX closed 25% more transactions than second-place Coldwell Banker. RE/MAX Coldwell Banker Keller Williams Century 21 Prudential Real Estate Nobody sells more real estate than RE/MAX.

Read More