The Hidden Costs of NOT Staging Your Home

We offer a variety of staging services at A Home Revival and Rooms with Style: staging consults, occupied stages, and the most inclusive service — the vacant stage. Here’s a peek at what each service entails:

Staging Consult – Home walk-through to develop a prioritized To Do List. Homeowner chooses which items on To Do List to complete and executes these items themselves.

Occupied Stage – Homeowners live in the home with their own furnishings; furniture placement may be changed, and accessories and artwork may be brought in for staging.

Vacant Staging – Homeowners have moved out and the home is empty; furniture, artwork and accessories are brought in for staging.

All of these services are incredibly helpful during the moving process, and clients are sometimes intimidated by the process and cost of staging. Our goal is to explain why it can be more costly to not invest in staging services during the moving process, and why these services are pivotal to getting the most revenue from the sale of your home.

Did you know, the majority of home buyers do not have the ability to walk into a home and imagine themselves living there? Its based on how our brains are built, like color blindness or handedness! A realtor once shared with me that a client wasn’t interested in a home they visited because he really didn’t like the blue couch. The realtor had to gently remind him that the couch didn’t come with the home! We hear examples like this a lot : “I don’t like the paint colors.” “I don’t like their style, it’s outdated.” “We don’t need a nursery.” “I didn’t like how it smelled in the home.” According to the National Association of Realtors, 82% of buyers find it easier to visualize a property as a future home when staged.

During the staging process, we are able to come to your home for a consult, prioritize with you the work you are willing and able to do to ready your home for sale, and then decide together how we can assist you with the process. Our hope is to neutralize the home, and create beautiful spaces that would appeal to anyone and everyone. We show how each room is intended to be used and come up with creative uses for spaces that are awkward or oddly shaped. We help buyers see just how great the home is, highlight it’s best features, and give them a head start at imagining their new life in their new home! According to realtor.com, staged homes sell 88% faster and for 20% more. We often stage homes that have sat on the market for weeks, or even months, without a sale, and see them sell in just days!

As we mentioned, staging services are flexible and meant to serve the seller’s needs. We prioritize the work together because we know there is often not enough time and resources to do everything possible to sell the “perfect” home. That said, the National Association of Realtors says more than a quarter of buyers (27%) are more willing to overlook property faults in a staged home. That means we can take on making your home appealing to buyers and save you the cost and efforts of major updates to your home. We show how great your home can look as is, and modernize it with our stunning dĂ©cor. 

We know staging is an additional investment, something that can feel “extra” or “unnecessary” with all the other costs and to-dos during the moving process. We can confidently say that the majority of our clients do save time and money by inviting us to walk with them throughout the selling process. We love partnering with realtors to serve their clients, and it is our hope to make the moving process a little more palatable. And if you like our work, we can even come to your new home and help you create your dream space! We’re here to serve and support you!

Guest Blogger: Katya Larsen, Stager, A Home Revival

Written By

Kelly Zabel is an award-winning stager, recognized nationally by the Real Estate Staging Association in 2021 as the Best Rising Star Home Stager of the Year and in 2020 as a Top 10 Rising Star Home Stager of the Year for Vacant Properties in USA and Canada. Whether new construction, remodeled, or in its original beauty, Kelly knows how difficult it is for potential buyers to imagine a home when viewing a vacant property. She loves taking an empty room, filling it with personality and comfort, and showcasing how homeowners could actually live in that space. Her natural eye for layout and design helps highlight the potential of any space.

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