1. PRIVACY: Having a space that is solely your own
2. FAMILY: Putting needs of your immediate family and children first
3. STABILITY: Having control of your future direction and security
4. FINANCIAL INVESTMENT: Opportunity to grow your assets and wealth
5. PHYSICAL COMFORTS: Having amenities and features that enhance daily experiences
6. FRIENDS: Entertaining and sharing with friends
7. PERSONAL EXPRESSION: Ability to display your unique personality, desires and interests
8. ACCOMPLISHMENT: Reflection of your efforts and success
9. CREATIVITY: Opportunity to create, build and grow things
10. COMMUNITY: Being part of a broader community of people and society
