What Is Your Buyer’s Reaction Worth?

Home Staging - Cost versus Benefit

The price of Home Staging….is it worth it? That is always a question on the minds of home owners especially if their home is vacant.

It isn't cheap to bring in furniture and have it staged. There is of course the rental fee for furniture but it is also all the labor. The movers, the truck, the staging time to pack everything, stage the home and then come back and pack it all up when it sells.

So is it really worth it?

I recently staged a 1904 three story home that sat vacant for many months. Let's look at the cost versus the benefit of Home Staging for this architectural jewel in a classic neighborhood of St. Paul, MN


1) The old clichĂ©  is true….Home Staging almost always costs less than the first price reduction.

2) In addition, Home Staging is usually less than the carrying costs for one month. Let's look at the costs involved in maintaining a vacant home:

Mortgageinterest, real estate taxes, insurancewater, heatair conditioning, electricityshoveling or lawn maintenance servicescleaning services, and maintenance upkeep.

Benefits…..well, a picture is worth a thousand words so let's count up the dollars in the following pictures by tracking the buyers reactions before and after Home Staging of this 1904 Three Story Upper End Home:
Buyer before Home Staging: "They want how much for this old house?"


Buyer after Home Staging: "Wow, look at the vintage subway tile on the fireplace, check out those bay windows."


LR after


LR After


LR after


Buyer Before Home Staging: "What the heck am I going to do with this small room right off the Living Room?"


FR before


FR before


Buyer After Home Staging: "What a great room for the kids to watch TV!"


FR after


FR after


Buyer Before Home Staging: "This is kind of dark and dreary."


DR before


Buyer After Home Staging: "Look at this stunning wood and original lead glass windows. And that built-in hutch that is 109 years old – Incredible!"


DR after


DR after


Buyer Before Home Staging: "The kitchen is nice."


kitchen before


Buyer After Home Staging: "I want this kitchen! The kids will love this bench for eating breakfast every morning."


Kitchen after


Buyer Before Home Staging: "Huff…ah, ah…after climbing three flights of stairs it better be worth it. This is it?"


bedroom before


bedroom before


bath before



bath before


Buyer After Home Staging: "I can't wait to run up those stairs to get up here every night. I am heading off to soak in the tub and then curl up with a book on that window seat by the fire."

"Oh….that's right, give me the papers to sign and make it snappy."


Bedroom after


Bedroom After


Bath after


Bathroom after


Bath after



So…which statements are your buyers saying? What is their reaction worth?

If the difference is getting your home sold in days versus months, maybe the benefits of Home Staging outweigh the costs?


If you would like to discuss the cost versus benefits of Home Staging for your property, please give us a call at 952-567-1124 or visit our website at www.RoomsWithStyle.com.


Shar Sitter, owner Rooms With Style Home Staging and Redesign Minneapolis MN.

CHSE and APSD Home Stager Pro Trainer



Written By

Shar is an award winning Designer and Home Stager and the owner of 'Rooms With Style' and the 'Certified Staging and Redesign Acadamy.' She has been in the design industry for over 25 years and her background includes studies in Interior Design as well as Horticulture to assist with your home’s curb appeal. Shar has a talent for taking simple things; placing them in their best light and making them shine. Another Sharlene from North Dakota, Shar and Sharlene knew they were destined to work together when they first met! She has been blogging here and helping bring out the best in the homes of Sharlene's sellers since 2011.

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