It used to be that the most important factor in marketing your home was selecting the most connected Realtor and agency in your target market. In fact, many properties sold through those agency connections alone. The other important piece in marketing your home was a strong newspaper and real estate magazine presence.
Not any more. With nearly 90% of buyers now searching online and properties for sale becoming available virtually worldwide as soon as they hit the market agency connections and print presence are no longer that important.
The most important factor in marketing your home in today's marketplace is your Internet presence. Not only do you need to be present in the major search engines…your home had better look good online or buyers aren't even going to come and see it!
In fact, staging your home is just as important for online photos as it is for onsite showings. You have only seconds to 'grab' potential buyers before they skip over your home and move on to the next one in their online search.
Your home must not only be well staged…it also must be well photographed and well showcased.
Not only are buyers searching online, about 2/3 of buyers found the home they bought through Internet related searches last year…and it's likely to be even higher this year.
What are buyers looking for in online listings? Buyers overwhelming said the top three things they look for in their online searching are…
Don't forget that buyers may be seeing your property online from another part of the country or the world. Make sure they can find you…and that you look good when they do. I have had buyers choose my listings before they even visited the area because of their online presence!