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What Is Staging?

You have likely heard about staging. It’s a relatively new term  that explains preparing your home for sale to show it in it’s best condition to have the greatest buyer appeal. The idea is get your home into top condition, ‘neutralize’ the space and provide suggestions of how prospective buyers might live in the space with a minimum of ‘stuff’ so they can picture themselves in your home.

BEFOREstaging-clutterBefore250          

AFTERstaging-clutterAfter250

The pictures above show staging that involved de-cluttering, fixups including new light fixtures, bathtub surround, fresh paint, new carpet, furniture arrangement and decor including using some owner furnishings as well as bringing in additional furnishings and decor items. This property had a purchase agreement after 7 days on the market.

Fixups/Updates

Fixing things that are not working properly or replacing those things that are outdated or worn out is nothing new, but it’s a vital part of staging your home for sale. You may be able to do some of the work yourself, but many people hire someone to do some of the bigger jobs that need to be done, especially if they involve plumbing, electrical, heating and cooling, water heater, windows or roof.

Paint, Flooring

What perhaps yields the biggest return for a relatively low cost is paint, and carpet is also a huge factor in a home’s appeal. New carpet selected for staging is usually at a lower grade and cost than what you would select if you were planning on staying in your home, but it still makes a big impact.

De-Cluttering

De-cluttering is a huge part of staging. It involves removing excess ‘stuff’ from both rooms and closets/cupboards, as well as excess pieces of furniture. People have often collected many things in their homes that they need to pack, store, throw or give away before showing their home for sale. If you don’t have the time or desire to do the packing and sorting yourself, professional stagers can help.

Furniture Arrangement, Decor

Furniture placement and decor can make a huge impact on the feeling you get from a space. This is where professional stagers often make their biggest impact. They can help you maximize the pieces you currently have, and supplement with others to fill in what you don’t. The arrangement of a room will suggest how your new owners might live in the space.

Empty Home vs Staged Home

Perhaps where staging becomes the most noticeable is in homes that are vacant. The recent buyers of the vacant but staged home below commented at closing on how different it felt when they went to the final walkthrough with all of the staging furnishings removed. Perhaps most surprising to them was how much smaller it felt without any furnishings!

EMPTYstaging-emptyBefore250            

STAGEDstaging-emptyAfter250

Staging Your Home to Sell

In addition to tackling the big, more obvious repairs... scrub, scour, tidy up, straighten, get rid of the clutter, declare war on dust, repair squeaks, the light switch that doesn't work, and the tiny crack in the bathroom mirror because these can be deal-killers and you'll never know what turns buyers off. Remember, you're not just competing with other resale homes, but brand-new ones as well.

The last thing you want prospective buyers to feel when viewing your home is that they may be intruding into someone's life. Avoid clutter such as too many knick-knacks, etc. Decorate in neutral colors, and place a few carefully chosen items to add warmth and character. You can enhance the attractiveness of your home with a well-placed vase of flowers or potpourri in the bathroom. Home-decor magazines are great for tips.

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©2016 SHARLENE HENSRUD, REALTOR licensed in Minnesota - 612.419.0560 - shensrud@homesmsp.com

RE/MAX Results - Minneapolis/St. Paul, Minnesota - 800.875.6001

Awarded Super Real Estate Agent by Mpls/St Paul Magazine for outstanding customer satisfaction

A portion of every transaction donated to HABITAT FOR HUMANITY

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